It’s proven that for 90% of internet users, a search engine is the first point of call when looking for a website. 3 in 4 people also agree that Search Engines have helped them to discover a brand or business that they never knew existed! These facts alone highlight the importance of Search Engine Optimisation (SEO).

SEO allows us to taking advantage of the dynamics of a Search Engine. By understand how they work, we can align your website and position it closer to your end user. It’s the online equivalent to location in the marketing mix; the more traffic and passersby, the greater the viral effect and probability of making a sale or gaining brand exposure.

Success in this service is governed by various factors, the no1 spot in Google / MSN / Yahoo for example isn’t always guaranteed. There may be competitors battling for the same spot, or your key word requirements may filter millions of pages. What we can guarantee is a dramatic increase in traffic to your site.

Ultimately, the more extensive the SEO, the higher ranked you’ll become.
You see Windfall treats SEO as a bit of an art form. Our unique approach revolves around 3 key, ongoing stages. Like a fine craft with attention to detail, this process continues until results are achieved.

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Solid SEO all starts with competent research and Planning, it’s vital to get a good a good understanding for our client and their current market. We’ll analyze your current site, competitor websites, key words and popular phrases, what makes similar brands or businesses successful, we can even monitor current online traffic and find out what they’re thinking! These are just some of the steps we take before building bridges and placing you on the map.

On the right > we have a short list of factors to consider in the SEO strategy.  Depending on the competition, we have over 100 factors to optimise, these are at our disposal compared to few on the right.  

An E-Commerce Website fused with some of our other services such as Search Engine Optimization will really put your business on the map. It’s a small investment for a large return.

//    Onsite Optimisation
//    Outbound Links
//    Meta Tags / Descriptions
//    Synchronization with Google Sitemap
//    SEF URL’s
//    Title Header / Images / Content Density

//    Offsite Optimisation
//    Link Analysis and Building
//    Competitor Analysis
//    Google Webmasters

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We begin buy editing the contents of your website. Balancing and fine tuning keywords will prompt Search Engines to accept and register them, get it wrong and they may be filtered out as spam.  We’ll also make sure that these words are befitting to a strong and relevant tone of voice;

Windfall is a creative agency, we understand that good copy/text should engage and ignite a positive response from the reader.

Other than editing general content, we’ll work extensively behinds the scenes by creating meta-tags, this gives search engines a more thorough impression of what your site is all about.  Also, carefully building links in and around your site will enhance results even further; it’s like paving new roads!

The Implementation of SEO can become quite extensive, so we won’t cover every aspect right now, and well, it wouldn’t be wise to trade all our secrets would it? Please get in touch though; we’d love to fill you in.

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Here we begin to back track though our steps to make sure our plan is in place. We’ll initially do a series of comparative tests and monitor traffic; from here we can gage the effectiveness of the SEO so far.

As important as it is to plan, we can’t always follow it black and white. Grey areas often occur; this is where our intuition plays a part. We’re able to reflect and resolve unforeseeable issues by thinking our way around them.  Problem solving occurs within all of our services, which we don’t mind at all. It keeps us mentally on the ball!

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Once problems are solved, more are raised and the process loops and the process loops until we’ve chiselled your way to the top ranks.  We do work for a one off fee and we could part ways once we’ve achieved results, but ideally we’d prefer to defend that high rank over a longer period. You see rankings may drop as competitors could be playing the same game, so we’ll make it our job to play it better. 

The more experience we gain within an online market, the stronger your SEO will become. One of the great things about this service is the relationships we build with our clients. Your success becomes our success; we have shared interests and common goals.
So why don’t you get in touch and we can talk more in depth about how together, we can gain a share of your online market.