Travellers Apparel is one of Australia’s finest manufacturers / tailors of men’s and women’s suits. With a history spanning over 60 years and supplier to some of Australia’s most iconic high-end brands, Travellers Apparel needed to position themselves in line with the product and service they provide.
Due to fashion being an ever-changing industry, an elegant word mark was developed with a flexible visual language (VL). The VL comprises of various suit and shirt fabrics used across all stationery and marketing material. This enables the brand to be updated by substituting the patterns based on in vogue fabrics.