TRAVELLERS APPAREL
BRAND DEVELOPMENT
Travellers Apparel is one of Australia’s finest manufactures / tailors for men’s and women’s suits. With a history stretching over 60 years and supplier to some of Australia’s most iconic high-end brands, Travellers Apparel needed to position themselves inline with the product and service they provide.
Due to fashion being an ever-changing industry a simple word mark was developed in line with flexible visual language (VL). The VL comprises of various suit and shirt fabrics cropped out of words like craft, heritage and tailored. This enables the brand to be updated by substituting the patterns based on what fabrics are 'in' this season. All asset requirements are currently in production and will feature as a case study when complete, stay tuned.
Resource
Research
Brand Audit
Brand Strategy
Brand Development
Positioning
