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ALPHA MALE
BRAND DEVELOPMENT
Alpha male offer bespoke interior decorating focused towards single male property owners. Based in Melbourne and New York the identity was developed with a boutique styling in mind. The identity itself was inspired from the arrow within the male symbol; the monogram, taken from the word mark is not only seen as the initials of the business name (AM), but also as the founders initials (MA).
Resource
Research
Brand Development
Positioning
Tagline development
Identity Guidelines
